Dan Hodgson

audiogecko@gmail.com

Podcasts and marketing

Promote your business and speak directly to your clients or customers with a podcast on your website. Podcasts are a versatile promotional tool: they can be as simple as an introduction to your business, an explanation of your services, or the top 10 questions asked, answered; it can be a speech you have given or, if your business generates content, a weekly or monthly audio blog. Having audio on your site will stand you apart from your competition, it will build rapport with the customer before you have even met them and, if you provide clear and useful information, will develop a bond of trust making it more likely that they choose you over your competitor. If you are an expert in your field then a regular podcast which discusses current issues and how they affect your industry can add credibility and prestige to your company. In addition it can provide a powerful networking tool as you can approach clients you wish to work with and ask them to appear as an expert on one of your podcasts. This provides a unique opportunity to spend time with and develop a rapport with a potential client and if they need someone in your field do you think that this may make you stand out from the competition? Podcasts are a powerful promotional tool, especially when used in conjunction with other marketing devices such as social networking sites. If you are interested in learning more about how a podcast could help promote your business then call or email Dan for a free consultation. Audio Gecko: What's your Message?

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